Atlantic City’s Hard Rock casino unveiled slot machines Monday that exist inside the casino, but which are entirely activated and played by gamblers over the internet. The casino and its technology partner, Softweave Ltd., say the 12-machine offering is the first of its kind anywhere.
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The Hard Rock Casino in New Jersey has debuted live slots in what’s not just a first in New Jersey but a worldwide first. This demonstrates not only how gambling is evolving but the eagerness of NJ to be at the forefront of gambling’s new era.
What’s particularly interesting is at the Hard Rock patrons can see the 12 slot machines in an exclusive room but the door is locked. The only way to play is via the Hard Rock app. It’s the first time that physical casino machines have been merged with online app play.
Hard Rock boasts that this is a one-of-a-kind experience made possible through its partnership with Softweave Ltd.
Physical Control Made Possible Online
The senior vice president of online gaming and sports betting at Hard Rock International Kresimir Spajic had this to say, “With live slots, you can control real, physical slot machines located at Hard Rock Atlantic City from anywhere in New Jersey using your PC, Mac, tablet, or mobile device. It is a first-of-its-kind experience unavailable anywhere else on the planet.”
Players who decide to take advantage of this gaming experience will be able to take advantage of a number of titles, including:
- Hotter than Blaze
- Leprecoins
- 3x4x4x Double Times Pay
Only a single player will be able to play each mission at once, but there is a waiting list. Players who’re in the waiting list will get a notification when it’s their turn to play.
Slot play in this way goes further than TV gaming. On a gambling channel, TV will come with a seven-second delay for players. The Hard Rock slots come with a one-second delay between players pressing a button and the reels spinning.
Where Could this Leave Hard Rock?
Hard Rock in Atlantic City is a casino that has only been in business for a few years. However, it’s quickly made a splash within the Garden State by utilizing its famous brand name. In 2019, Hard Rock reported $22.5 million in gaming revenue from its online platform.
Encouragingly, it earned $2.2 million during the month of December, which represents an increase of 67.7% when compared to its 2018 December revenues.
In spite of this, Golden Nugget remains the undisputed market leader in New Jersey, with $177 million in online gaming revenue in 2019.
Hard Rock is betting on the fact that this new technology will take hold and they’ll be able to offer a unique proposition before its competitors can catch up. This is in the same way that Golden Nugget launched its live dealer games in 2016 and experienced no competition within this sector for 18 months.
Spajic stated, “Our brand is much more well known. You could argue that we have the nicest property in the state. We are the only place in town with live slots. We think this is going to be a big difference.”
The New Brick and Click Focus
Hard Rock Casino’s live slots are in accordance with its ‘brick and click’ strategy. This is about bringing together the land-based casino experience with the online casino experience. It wants to capitalize on its strong land-based performance by unifying the two.
Joe Lupo, president of the Hard Rock Atlantic City, spoke about the evolution of online gaming in New Jersey, “Similarly, to live table games dealers, live slots enable our players to have one seamless experience to earn Wild Card Rewards, including hotel rooms, entertainment, and dining at Hard Rock Atlantic City.”
As the first casino in the world to offer live slots, Hard Rock has been provided with a unique opportunity to attract new players and act as inspiration to casinos all over the world.
All that remains to be seen is whether players will take to the idea of live slots.
ATLANTIC CITY, N.J. (AP) — The coronavirus could be a literal game changer once America’s casinos reopen.
Many decisions remain to be made. But prepare to have your temperature scanned at the door. Maybe a half or third of slot machines will work. Every other table could be closed, and there could even be plexiglass barriers between dealers and customers or separating slot machines.
Dealers and servers and customers — including those who smoke — all could be required to wear masks in many places.
Workers may be standing by to wipe down slot machines, kiosks and even elevator buttons as soon as someone is done touching them. One Las Vegas casino plans to hand out plastic sticks for pressing the buttons.
Such safety measures being considered in casinos across the country, even though a wide-scale reopening of the industry could still be weeks away, if not longer.
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“It’s important to focus on safety; it truly is,” Jim Allen, president of the worldwide Hard Rock casino and hotel chain, said. “But I sincerely feel there are those who do not have a clue as to the economic challenge this is creating. The ripple effect of the trillions of dollars in debt we’ve just put on the United States by printing money is something that we all need to be very focused on.”
Hard Rock may require 10 to 15 feet between guests. “Every employee and guest should be wearing a mask,” Allen said.
While masks have been widely adopted during the pandemic, the practice poses unique issues in a casino.
For instance, how will casino surveillance staff identify people barred from a casino through a government exclusion list, or those who have placed themselves on a self-exclusion list because of a gambling problem?
If slot machines are arranged to keep gamblers apart, what about a couple that arrives together and wants to sit next to each other while they play?
And how can chips, which are handled and swapped back and forth with each game, be sanitized quickly enough? Even money itself is often filthy.
Several casino executives in Atlantic City and Las Vegas acknowledged those are among the issues they are grappling with, and they note that state officials could still change the specifics of their plans before any reopening.
Casinos in the Chinese enclave of Macau have reopened, adopting many of the measures U.S. casinos are considering. Business has been slow to return.
New Jersey’s Division of Gaming Enforcement, which must give the all-clear before Atlantic City’s nine casinos can reopen, would say only that it “has engaged with the casino industry to develop plans for the safe reopening of Atlantic City’s retail casino operations when authorized by the governor.”
In outlining a plan Monday to reopen the state, Gov. Phil Murphy, a Democrat, gave no indication when casinos might reopen.
Wynn Resorts, which has casinos in Las Vegas and Massachusetts, proposed a May 15 phased reopening, then moved it back to Memorial Day weekend.
Employees would scan each guest upon arrival; anyone with a temperature over 100.4 degrees would be turned back and referred to medical care.
At check-in, each guest would get an amenity bag including a pointer for touching elevator buttons, a bottle of hand sanitizer and a COVID-19 information card. A spray bottle of disinfectant and towels intended for cleaning will be in each guest room.
Every other slot machine would be turned off to create space between gamblers, and table games would have a maximum of three chairs.
Las Vegas Sands Corp. has installed plexiglass barriers at its front desk and is hiring companies to deep-clean. Sands, which donated 2 million protective masks to first responders, has begun building a supply for its own employees and guests, spokesman Ron Reese said.
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Matt Maddox, Wynn’s CEO, wrote a guest column for the Nevada Independent in which he said the company is losing $3 million a day while shut down.
“Our economy is in a free-fall,” he wrote. “Nevada will likely be one of the hardest-hit states in the nation and suffer very high unemployment. The only way to cross this river is one stone at a time, and we need to put our feet in the water before it is too late.”
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